top of page
Work that Connects, Communicates, and Builds Trust
Here’s a look at some of the campaigns, events, and projects I’ve led or contributed to capturing moments of impact, collaboration, and storytelling. From student engagement initiatives and viral content to campus-wide programs and brand messaging, these highlights reflect my hands-on approach to communication strategy, design, and community building.
Events
Go Texan Day x Rice Blue Fridays: Cookie Content Activation
Concept & Execution by Faith Richards
To bring visibility to Rice Blue Fridays and celebrate Go Texan Day in a fun, engaging way, I developed and led a campus-wide cookie content activation. Partnering with Rice University Public Affairs, I mobilized the Food Ambassadors to hand out cookies across campus, turning everyday spaces into moments of connection and school pride.
The goal was twofold: celebrate Houston Rodeo culture and build momentum for Rice Blue Fridays, a campus-wide tradition encouraging students, staff, and faculty to wear blue each Friday. The activation generated strong engagement, organic content opportunities, and positive campus buzz.
The goal was twofold: celebrate Houston Rodeo culture and build momentum for Rice Blue Fridays, a campus-wide tradition encouraging students, staff, and faculty to wear blue each Friday. The activation generated strong engagement, organic content opportunities, and positive campus buzz.
Gifts from Home: Campus Cookie Delivery Program
Concept & Launch by Faith Richards
To support student well-being and strengthen family connections, I created and launched Gifts from Home a campus initiative that allows families to surprise their students with fresh-baked cookie deliveries, similar to the Tiff’s Treats model.
Designed as a thoughtful way for parents and guardians to celebrate milestones, offer encouragement, or simply send love, the program offers a convenient online ordering experience and personal delivery to students on campus. From concept development to logistics coordination and marketing strategy, I led this project end to end turning a simple idea into a meaningful, revenue-generating service that centers student care and connection.
Designed as a thoughtful way for parents and guardians to celebrate milestones, offer encouragement, or simply send love, the program offers a convenient online ordering experience and personal delivery to students on campus. From concept development to logistics coordination and marketing strategy, I led this project end to end turning a simple idea into a meaningful, revenue-generating service that centers student care and connection.
Division Holiday Party: Cross-Team Celebration & Culture-Building Event
Planned & Produced by Faith Richards
Tasked with creating a meaningful end-of-year celebration, I led the planning and execution of a division-wide holiday party with a $50,000 budget the first event to bring together the entire Campus Services & Support (CS&S) team.
From venue coordination and catering to entertainment, branded experiences, and inclusive programming, I managed every detail to ensure the event fostered connection, appreciation, and holiday spirit across departments. The party was a resounding success, drawing strong attendance and overwhelmingly positive feedback from staff. Beyond celebration, it served as a key moment for cross-team engagement and morale-building setting a new standard for division-wide events.
From venue coordination and catering to entertainment, branded experiences, and inclusive programming, I managed every detail to ensure the event fostered connection, appreciation, and holiday spirit across departments. The party was a resounding success, drawing strong attendance and overwhelmingly positive feedback from staff. Beyond celebration, it served as a key moment for cross-team engagement and morale-building setting a new standard for division-wide events.
Graduate Student Outreach & Engagement Tabling
To strengthen relationships with Rice’s graduate student community, I led targeted outreach efforts that included tabling events across campus. These activations provided space for conversation, feedback collection, and real-time communication about dining services, wellness resources, and campus programs.
Division Holiday Party: Cross-Team Celebration & Culture-Building Event
Division Holiday Party: Cross-Team Celebration & Culture-Building Event
Go Texan Day x Rice Blue Fridays: Cookie Content Activation
Texas Diversity Council Summer Writing Program
It was an honor to plan and coordinate the 12th Annual Texas Diversity Council Summer Youth Program at Rice University a week filled with inspiration, learning, and growth.
Hosted in partnership with Rice University, this program welcomed middle and high school students from across Houston for a week of college readiness, leadership development, and life skills training. From goal-setting and personal branding to navigating the college experience, these students left empowered with the tools to succeed in higher education and beyond.
Grateful to be part of a program that invests in the future and helps young people see themselves as scholars, leaders, and changemakers.
Hosted in partnership with Rice University, this program welcomed middle and high school students from across Houston for a week of college readiness, leadership development, and life skills training. From goal-setting and personal branding to navigating the college experience, these students left empowered with the tools to succeed in higher education and beyond.
Grateful to be part of a program that invests in the future and helps young people see themselves as scholars, leaders, and changemakers.
MLK Day Parade: Rice University Unit Coordination
Led & Organized by Faith Richards
In honor of Dr. Martin Luther King Jr.’s legacy, I successfully coordinated Rice University’s unit in the Houston MLK Day Parade—one of the largest of its kind in the country. I managed logistics, communication, and on-the-ground coordination for a group of 100+ students, staff, and faculty representing Rice downtown.
This high-visibility event required careful planning across departments, including transportation, signage, branding, and day-of support. Our presence helped amplify Rice’s commitment to diversity, equity, and community engagement. The unit received strong public recognition and internal praise, with many participants expressing a deep sense of pride and unity. It was one of the largest and most successful showings Rice has had at the parade to date.
This high-visibility event required careful planning across departments, including transportation, signage, branding, and day-of support. Our presence helped amplify Rice’s commitment to diversity, equity, and community engagement. The unit received strong public recognition and internal praise, with many participants expressing a deep sense of pride and unity. It was one of the largest and most successful showings Rice has had at the parade to date.
Viral Social Media Highlights
Strategy & Creative Direction by Faith Richards
I create content that connects communities—and sometimes, it goes viral. My work for Rice Dining has generated millions of views by focusing on authentic stories, campus pride, and moments of joy that resonate well beyond the university.
17 Million+ Views — “Wait… they don’t love you like we love you. ”
This reel, featuring our incredible campus chef alongside social media coordinator Favour Alino, became a viral sensation by capturing the heart of the Rice community and millions of viewers worldwide.
3 Million+ Views — “SANDRA ATE ”
Watch how Sandra's warmth lit up the servery and captured over 3 million hearts. Meet the face behind the viral moment.
Graphics
bottom of page